Why does Spotify advertise itself in its ads most of the time?


Why does Spotify advertise itself in its ads most of the time?

In today’s article on Youtube mini, we will discuss the topic of Why does Spotify advertise itself in its ads most of the time?

We all use Spotify for listening music or podcast.

But because it’s free or use freemium model we got lot’s and lot’s of ads in between when we listen to music.

In this article we will let you know the reason behind it.

So, let’s get started.

Why does Spotify advertise itself in its ads most of the time?

Spotify is a free platform to listen to music or podcast where we can listen to the latest trends and customize our own playlist.

But the problem is in between ads that played when we are listening to the music and it’s very annoying.

Personally, I use Spotify to listen to my favorite music and podcast but the in-between ads were very frustrating but that’s what they really want.

Because the Spotify main revenue comes from Subscription model like Netflix, Amazon and many others.

So, what they do is attract the customers by saying listen to the latest trends and music for free and like most of the people use that because it’s free and once they got into the ecosystem of Spotify.

Once they got into the ecosystem of Spotify in the initial stage the users will not listen to any ads and after some time when the user started using the app more then they place in between ads in the songs and podcast.

Now coming back to the question Why does Spotify advertise itself in its ads most of the time?

The reason Why does Spotify advertise itself in its ads most of the time is because they want to make feel user interrupted every time they listen to free music on Spotify which will eventually make them purchase the monthly and yearly subscription of Spotify and its human psychology which says that whenever we got any interruption we tend to remove that interruption and in case of Spotify the best way to remove the interruption by purchasing the subscription and once you purchase the subscription in which you don’t get any ads then you got into a comfort level of listening music without interruption so every year or month you started paying the subscription.

FAQ:

Why does Spotify advertise themselves more than they advertise others?

The reason is because the main aim of Spotify is to provide ad free music in their platform that’s the reason why most of the people were using but the main revenue system of Spotify is from subscription basis and that’s why the promote more their premium services rather than giving ads of other people.

Conclusion

So, this is for all Why does Spotify advertise itself in its ads most of the time?

If you want to know more about Youtube then you can read our other articles on Youtube Mini.

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Ankit Thakur

I am a computer science engineer who turned in to a digital marketer practitioner because digital marketing makes me implement and practise what I learn and share with others that's why we had started this website for sharing my 2 years of knowledge of Digital marketing and Youtube.

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