Why Big YouTubers Are Creating A Separate Shorts Channel On Youtube?


Why Big YouTubers Are Creating A Separate Shorts Channel On Youtube?

In today’s article on Youtube Mini, we will discuss the topic of Why Big YouTubers are creating a separate shorts channel on youtube?

In recent times when youtube had introduced the feature of Youtube shorts, many creators started creating short videos on their channel.

Whereas many big Indian YouTubers like Technical Guruji and Trakin tech had started separate channels on Youtube shorts.

So, what’s the reason behind that Why Big YouTubers Are Creating A Separate Shorts Channel On Youtube?

Let’s get started.

Why Big YouTubers Are Creating A Separate Shorts Channel On Youtube?

When youtube had introduced a feature which is youtube shorts which is more like Tiktok where 15 seconds videos were getting millions of views but then all people don’t know the hidden reasons why big YouTubers were creating a separate channel.

First, you need to understand that When Youtube pushes specific content to more viewers that is when it got more CTR and Watch time.

Why Big YouTubers Are Creating A Separate Shorts Channel On Youtube?

Let’s say that you are getting 9-10% of CTR but at the same time you are getting low Watch time then also youtube doesn’t push your content to more users.

So, the reason behind Why Big YouTubers Are Creating A Separate Shorts Channel On Youtube is When you start creating youtube shorts on your main channel which you have built by making long videos your watch time suddenly decreases because now what happens is users were more likely to watch your shorts videos, not your long videos which decreases your watch time and when youtube got to know that not many viewers were watching your videos for long duration then youtube stops pushes your long-form content which also decreased your income and views.

That’s the reason why Big YouTubers like Technical Guruji started his new youtube shorts channel where he was putting up the content of short videos.

We think that there’s no reason behind what big YouTubers were doing but whatever they do they it’s back for a reason.

Let me explain from an Example:

Recently there is a creator name Pavan Agarwal who had gained a good amount of subscribers in such a short period of time who is an SEO expert, Digital Marketer, and now getting traction on Youtube also.

He exactly knows what is watch time and what CTR is and that’s the reason he also created his own separate shorts channel which is Pavan Agrawal shorts like other big YouTubers.

And when you look into his main channel his all videos were more than 15-30 minutes long and he recently shared that he had started earning $100 from his main channel per day.

Why Big YouTubers Are Creating A Separate Shorts Channel On Youtube?

But if he started putting his own shorts videos on his main channel then he will get more views but not the watch time which is one of the main aspects for youtube because as long as viewers were on youtube more numbers ads can be served to them.

FAQ:

Should you also create another channel for Youtube shorts?

Yes and No both, Because if you are just starting out on youtube then you were more likely to focus on views which most of us do when we were just starting out. Because youtube shorts can give you more views but less watch time than a normal video so what you can do is first create shorts content on one channel and then parallelly create long videos on another channel and then cross promote it.

What this will do is youtube shorts channel will give you more reach and through which you can promote your long videos and get monetise your main channel and get more watch time.

Or if you don’t want to do this then you can first get views and subscribers through youtube shorts and then slowly and steadily decrease the amount of shorts videos in your main channel.

What type of Youtube shorts you should create to get views?

If you open youtube and go to the shorts section you will see that most of the shorts were more of entertainment and motivational types of videos and very few were related to something informational or educational that means that if you want a spontaneous growth then you have to create entertainment type of content or infotainment content other wise it will take time for you to grow with youtube shorts.

Conclusion

So, this the detailed answer for Why Big YouTubers Are Creating A Separate Shorts Channel On Youtube?

If you want to know anything about youtube then you read our other articles on Youtube Mini.

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Ankit Thakur

I am a computer science engineer who turned in to a digital marketer practitioner because digital marketing makes me implement and practise what I learn and share with others that's why we had started this website for sharing my 2 years of knowledge of Digital marketing and Youtube.

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